Well. That is the question.
For the past 9 months or so I've happily been without a TV. When I moved here to Tunbridge Wells, I made a conscious decision not to buy a TV. I am reading lots of good books, I'm (usually) running a fair amount, I'm listening to the radio, and I'm watching media on my macbook. So, in short, I am consuming a good amount but it's spread across a range of different media channels.
A converged media mix is the norm in current times.
In the past I'd consume media from one or two main sources. The TV was a big part of this. Before I had SKY, I'd flip between the 5 main channels and see what was on. I'd have my favourites that I'd try and watch, but I've never been one of those people that decides their social life around their TV consumption. My TV consumption fitted around my social life and it was rare I'd miss anything I was too bothered about. When SKY+ revolutionised the TV on demand sector I thought it was amazing. I could plan my TV consumption fully around my social life. This meant I could just watch the things I wanted to watch and not have to watch stuff that I didn't really want to watch. After a while I fell out of love with it though, and I think it's for a simple reason: context.
You see, I knew I loved programmes like Screenwipe or Mythbusters, because when I stumbled across them it was a great feeling. I'd found something I really liked amongst the dross of other programmes. But, take away that dross and you take away the context.
If you only watch brilliant things all the time, then 'brilliant' becomes a meaningless word.
A TV-heavy media mix is soooooo last millenia.
So, with that in mind I'd like to conduct a straw poll in the comments below. Why should I buy a TV? And, just as importantly, why do you have a TV in your home? For the people reading who are in the Advertising industry like me - how has your TV consumption changed massively over the past few years and how has this impacted on your work?
As a Planner I always approach every brief from a media-neutral angle. Every single one. So if I do this for my clients, shouldn't I practice what I preach and live the same way? With a TV as part of my media choice, but not dominating it?