So yesterday I was on a bus going through Aldwych. This is something I've done numerous times but yesterday something was different. I looked around, and looked up, and noticed how beautifully British it is. How beautifully old Britain it is.
It made me think of someone called Gerald. And it made me think of a sandwich that described Aldwych. So I decided to design a sandwich called an Aldwych sandwich. The recipe is below. But before we get to the product, we need a brand...
It's 1972 and Gerald works as an accountant and he's in his late fourties. He lives with his wife Marjorie in Surbiton, works in London Bridge, and has an orangey-beige Volvo 145 estate. He smokes a pipe occasionally and reads The Times regularly.
Gerald always takes his lunch hour and usually goes to the Blackley Club with the chaps. But once in a while he goes to the cheaper cafe ran by Mario, reads The Economist and orders an Aldwych Sandwich.
He walks in, pops his umbrella over the back of a chair and takes off his bowler hat.
'Hello Mr. White,' Mario says, placing a cup of tea on the counter for a customer.
'Hello Mario. How are you?' Gerald replies.
'Marvellous. Will it be the usual for you Mr. White?'
'Yes please. An Aldwych sandwich, please Mario.'
'And tea, Mr. White?'
'Yes please Mario.'
As people around him conduct business on their lunch hours, Gerald reads The Economist and settles in for a well earned Aldwych sandwich before getting back to the office, telling Penny to hold all his calls while he works on the Pepperwell's account.
The Aldwych Sandwich: