So I started a new section of the blog a while back where I asked normal people what they think about marketing and advertising. The purpose for this was just to remind myself once in a while of the real people on the street.
The industry is great at discussing and sharing new awards, new technologies, new hypotheses and personal egos with all and sundry. So much so, I think, that lots of people within the industry completely lose sight of the fact that there is life outside of it.
That's anathema to the way I think, and the way I believe a good planner needs to think in order to do their job properly.
Anyway, I started this new series and my friend Tom Harle emailed me and said he liked it and asked if he minded if he could do something similar. Not at all. Tom has started his series over on his blog over here and it's very interesting - you should give it a read.